WE ARE...

PARENTS

In 1991 Steve Genzler, our founder, moved west to Vail, CO to chase his dreams of snowboarding for a living. The snow was deep, the lifestyle was great and somewhere along the way Steve met his wife, Kim.

Fast forward to 2010. Steve and Kim both work in the actions sports industry, have two kids (Lola and Axl) and have migrated to the home of the Greatest Snow on Earth - Salt Lake City, UT.

After a highly successful 15 year career in sales and sales management at eyewear powerhouse Oakley, Steve decided to take the proverbial leap of faith and chase his dreams again, this time in the business world.

AxlsCloset.com was born from Steve and Kim’s desire to fill their children’s closets with clothes that aligned with their interests and lifestyles. They found it almost impossible to find a good selection of interesting kid’s clothes in traditional retail shops, and most online retailers treated the youth business as an afterthought.

The idea of a curated selection of cool brands and pieces where the shopping experience was focused on parents immediately resonated with other moms and dads and AxlsCloset.com was launched.

Simply put, we are our target customer. We are into sports, music, art and design. We enjoy living an active lifestyle with our children and we are interested in dressing them in styles and brands that reflect our passions, aspirations and tastes. Our children are not part of the big box army, they are reasonably independent individuals with an enthusiasm for life that can barely be contained in their small frames. Every product we carry has to pass one basic test "would we buy it for our kids?" We search for pieces and brands that we like and we hope that you like them too.

STRICTLY KIDS

Simply put, we are our target customer. We are into sports, music, art and design. We enjoy living an active lifestyle with our children and we are interested in dressing them in styles and brands that reflect our passions, aspirations and tastes. Our children are not part of the big box army, they are reasonably independent individuals with an enthusiasm for life that can barely be contained in their small frames. Every product we carry has to pass one basic test "would we buy it for our kids?" We search for pieces and brands that we like and we hope that you like them too.

CHARITABLE & GREEN

Because Axls knows it’s not enough to simply sell products, we have chosen to weave philanthropy into everything we do. By providing a method for kids to directly participate in charitable acts, regardless of age, AxlsCloset actively tries to improve the lives of children. Threadcylce provides the opportunity for children to do something good with the currency they value the most, their own stuff.

Our largest charitable program, Threadcycle, provides a way for kids to give back without needing the help of a parent.Threadcylce provides the opportunity for children to do something good with the currency they value the most, their own stuff.

Project N.E.W. is Axls wintertime charitable effort. Customers who have purchased outerwear jackets from Axls in the past (and their children have now outgrown them) can choose to donate the jackets to the project. AxlsCloset collects and donates them to charity, giving a child in need the gift of warmth in the cold winter months. Axls also issues the customer a credit that can be used towards a new winter jacket to thank the customer for their kind donation.

Tees for Trees is a new program for this year. If customers choose to social share their t shirt purchase; we will plant a tree in their name through Plant a Billion.

COMMITTED TO OUR CUSTOMERS

With a dedication and passion that runs deep, AxlsCloset strives to provide the most convenient, user-friendly online shopping experience for parents. AxlsCloset has high standards for the experience they provide and the assortment they deliver to brand conscious parents everywhere. The Axls team carefully curates collections from the leading brands in the outdoor, action sports, and boutique industries while highlighting niche hard to find pieces from brands that dare to be different. AxlsCloset works to create an environment where parents can discover cool brands, replace outgrown favorites and outfit their kids in a manner befitting their exploding individuality.